by winstonbromley | Jan 4, 2012 | QR codes, Social Media, Social Media Management, Social Media Tools
Have you seen this image before? It’s a white box with black (or coloured) boxes inside it and it does something.. but you are not sure what it does.. This image is a QR Code. and it will be your friend by the end of this article. We have been using them in our business for almost a year now with our clients and our own branding.
There has been a noticable increased use of the QR or Quick Response code lately and I wanted to let you know the benefits of why you should be using them in all your offline promotions.
The basics: A QR Code is really just a bar code that looks different from what we are used to, such as the ones we see on food and clothing we buy. It was created by a company in Japan to make the warehouse more efficient, in 1994. Since that time, they have become very big in Japan and Europe and recently over to North America where we see them today in Malls, in advertising, in magazines, on our food packaging and even on Clothing now.
How it all works is that a person would see the QR code in a mall, they can point their Smart Phone as if taking a picture at the Code, using any QR Reader software (most of them are free to download). Once the scan is done (it’s like taking a picture and very fast), your Smart phone will re-direct you to the page that it’s linked up to, say a Sales page or a Special offer page, on your Smart phone. So it captures your attention right away and can lead to sales.
I believe that QR code help to speed up the connection that is created between the Offline and online worlds a lot faster if used correctly. You can even link to your Social Media platforms of choice!
QR codes speed up the time of connection to your customers as you don’t need to remember a long URL to type in as it is Scanned in via the Smart Phone.
In your business, whatever you do, if you advertise in any way, QR codes offer benefits that a lot of regular lead generating tools do not. These include (but certainly not limited to):
– QR codes can dial phone numbers for you
– QR codes can link to email messages
– QR codes can link to Social Media platforms and images or even just text.
– QR codes can be read anytime and anywhere in any country, which makes it a great thing and convenient.
– QR codes can speed up purchases to generate sales (such as at malls, advertisements and mobile marketing)
Some ideas on where you can put QR codes:
– On Business cards (see the back of mine) to help speed up the connection with other people. Mine works well as people see it’s new and want to scan it.
– On food items and even restaurant menus to showcase the food content/ingredients/calories so the customer can choose the best for them.
– On your advertisement posters for your next event. Get people registered right from the Poster!
– Ticket purchases can use QR codes to be scanned at the point of entry
– Real estate agents can use QR codes to link to their website or more specifically to the property they are showing. It could even lead to a Virtual viewing. No need for the TXT messages that are on signs. Use QR codes. It’s 1 step and looks very professional.
One note on linking to a website via your QR code..
I want to show you an example of linking to a website. Please scan the image to the left with your Smart phone/QR reader and it will take you to one of my clients websites that we have done QR advertising with.
The Wine Ladies share the splendour of food and wine for all and the wonderful lifestyle it entails. They needed a way to advertise to their fans and new customers so they have begun using QR Codes in their promotional material to speed up the process of sharing information and generating sales from their Online store (by the way, there are some great things in there!)
We have create a mobile template as well as their regular website template. Here is their website: http://www.thewineladies.com.
When linking to websites via the mobile phone, if at all possible, you should ensure that the website is “mobile friendly”. What this means is that you create a separate template for mobile phones to see the site in a nice and concise way on their screens, rather than all the bells and whistles as you would on a normal computer screen. If you scan the image above and then click on the link to the site, you will see the same content but in a more manageable way for a mobile user’s phone.
How you create a QR code in a nutshell, is:
1. You would choose the URL you would like to take people to, such as your website, real estate property page, your CV,etc
2. Copy and paste that url into http://goo.gl/ for it to generate the QR code for you
3. Download or screenshot the QR Code that is generated for you (each on is individual to the system) and
4. Place it in your Marketing material
QR codes can be generated from services like http://goo.gl/ from Google and other websites for free, however these free versions are generally small to print so you may look around for a QR Code service that generates large QR codes for you.
So the next time you get something in the mail, or from the mail, take a look to see if you see the funny White box with black boxes inside and scan it. See where it takes you..
until next time
W
by winstonbromley | Sep 10, 2011 | Search Engine Optimization (SEO), Social Media, Social Media Management, Social Media Tools
I started out in Social Media by joining LinkedIn. LinkedIn made sense at the time when I joined as it was a smart way to promote yourself to prospective business people and of course, meet up with your co-workers. It was not the powerhouse it is today but it was very smart idea at the time.
I have to say when I joined Twitter a few years later (because EVERYONE I knew told me to join…. and I caved), I was not impressed. Within about 3 days of being on there, all I saw were posts about going to lunch, what a great jog or run they had in the morning, and other daily items. I remember clearly thinking to myself, “What am I doing here?”.. I am here to tell you it can be much more that That… but more on that in a bit…
The same initial reaction happened with Facebook. All the people I knew were playing games on Facebook, buying virtual gifts, nudging me to respond and posting comments about their daily lives. It felt like I got dropped into a party and was the odd-man out.
Then I got to thinking…. There has to be more to this than just daily life activity postings? There must be a practical use for Social Media in Business.
Being a web designer and programmer, with some successful online products at the time, I realized that if I could use Social Media in a business sense, then it would be a great tool to reach a lot of people all at once and leverage other people’s connections to increase my Business profits.
Well it worked, and I started to see results for myself, and more importantly, for my clients (I was their Social Media Manager – although that wasn’t a real job title at that time ;).)
Well, fast forward to September 2011 and Social Media is the Buzz word of the last two years or so. Almost every Entrepreneur and Business owner I meet are talking about Social media and wanting to apply it in their business. This makes really me happy to see.
A good percentage of them either 1. Know that they need to use Social Media now in their business but don’t know where to begin or what to do OR 2. They are using it in their businesses however aren’t seeing any results from it, which my Business helps them out with if needed.
As one business owner to another business owner, I wanted to share with you 5 reasons that Social Media is ideal for your Business, products and Services.. and yes, you need to get started now, if you have not already begun.
Also, it is definitely not too late to be profitable using Social Media.
Here are my 5 reasons:
- Leverage your Social Reach and Impact: By using Social Media, it allows you to attract and target potential customers that may never have known you and your Business existed, for a fraction of the price you can pay with costly and less-and-less effective traditional advertising. It also allows you to connect with your existing customers in a fun yet professional fashion with rewards, promo codes and timely information.
- Develop and Build your Social Proof: Using social media for your Business allows your Customers/Followers/Friends/Connections/(insert the social media platform of choice) in Social Media to build your business up with comments, tweets, recommendations, links to your website that other people will see, which build credibility for what you are offering. People are using Social media now to get reviews on products. We tend to buy and use a product or service much quicker with a referral or word of mouth, because of the Social proof of others talking about it. I know that I buy a lot that way and I would suspect you would to..
- Every Possible Demographics for your Business is in here: There are over 750 Million users on Facebook (33% of that number is women in the age group of 35-65!), over 12 Million Small Business owners on LinkedIn, Google+ grew to 25 million users in just 1 month time and Twitter continues to grow. What is powerful about these stats is that I am sure there are portions of each major social media engine’s demographic that is your ideal client. So why not figure out which ones to “target”, attract and engage them while at the same time, leading them to becoming a customer.
- You control the message: With Social Media, you can control the message. If something goes wrong, you can fix it pretty fast with Social media (United Airlines didn’t get this right until a musician and 1 Million Views on Youtube did it for them) . This also allows you to create messages that you can write and post everyday if you wish. You are not stuck with an 1 year paid ad in the Yellow pages, or a large Billboard that costs money to re-do. Social media is meant to be flexible. If you want to throw out a special offer to your lists or mention a new service, you can do it for low to no-cost to you.
- Build Loyal Communities: Social Media truly builds a community of people that have similar likes and interests. You can find people who love to Scuba dive or people who like knitting. Being part of these groups by leveraging your Social Media brand, you can become part of their conversations and be a solution to their needs. People follow or connect with their interests and if that interest happens to be your ideal client, you should be there to help them along to make a decision.
To end off, in Social Media, you do not “hard sell” anything. What I am referring to is helping people make an informed decision by seeing that you are the best choice for your Service or Product, complimented by your social media strategies, that just so happen to move them in that direction…..
until the next post.
Winston Bromley
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