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The 7th Annual Digital Marketing for Financial Services Summit and Why You Should Attend

The 7th Annual Digital Marketing for Financial Services Summit and Why You Should Attend

by | Apr 28, 2017 | Facebook, Google+, Instagram, Klout, LinkedIn, QR codes, Search Engine Optimization (SEO), Social Media, Social Media Management, Social Media Tools, Twitter, Youtube

Digital Marketing for Financial Services SummitToday, almost every business establishments, from small and medium enterprises to large corporations, are always aiming to do great things in their online or digital marketing campaigns. The majority of the public today spend a lot of time engaging online.

People have become so involved with the digital world that they expect to do just about everything and anything online, from banking to purchases to checking status updates. As a result, digital marketing is an ever growing and expanding playing field.  You need to stay on top of what works and what doesn’t.

Maja Neable

Maja Neable
VP, Digital and Channel Marketing
BMO FINANCIAL GROUP

According to Maja Neable, Vice President of Digital and Channel Marketing at BMO FINANCIAL GROUP, as the consumers move to expect more in digital, the marketers have adopted: better targeting, more relevant messaging, and more competition for the digital consumer.

Neable, who is a guest speaker at the Digital Marketing For Financial Services Summit this year, also pointed out that humans still play a big role in helping consumers become comfortable with online world.

According to Neable, their company has found the biggest impact when their knowledgeable representatives in branches and contact center help bring customers on board. Customers trust them and rely on their advice.
Their campaigns include a number of strategies and tools like videos, email marketing, ad targeting, and social media. Their whole strategy is anchored on fully integrated intuitive experiences: from targeting well with relevant messages, to then meeting the customer’s need by providing an easy experience. Treating customer interactions as a life-cycle, a journey, rather than an instance, provides for the most powerful and engaging experiences, and business results.

BMO Financial GroupWhile this strategy has been fruitful for BMO FINANCIAL GROUP, it took time to work. It is a product of a learning cycle where they tested different strategies, encountering failures and learning from them. Developing a workable strategy really is not easy in digital marketing.

“Given the amount of competition, you also have to adopt and innovate as quickly as possible to remain relevant”,  Neable discussed, “To compete in the digital space today, one must continually invest and re-invent itself. This requires a different approach and thinking for established financial institutions. The ones that are the fastest to change to this way of thinking, will be the winners.”

This is where a good networking and linking up with fellow digital marketers becomes very important. Learning from others successes and failures allows you to expand your horizon and identify possible ways to improve on your  very own marketing campaigns.

If you are seriously looking to improve your digital marketing strategies, the 7th Digital Marketing for Financial Services Summit is the perfect conference to attend. This year it is happening at  The Westin Harbour Castle Conference Centre in Toronto, on Wednesday June 21st & Thursday June 22nd 2017.

Here are five reasons why you should attend this summit:

  • Innovate at a digital speed.
  • Learn from C-level financial services leaders on how to create a competitive advantage.
  • Learn how to eliminate organizational roadblocks.
  • Connect with industry veterans and rising stars.
  • This is the only digital marketing forum for financial services.
  • BONUS Reason: Save 20% off your tickets (see below)

Boost your digital marketing and take it to the next level.

As Andrew Artemenko of Bank of America said, it is “encouraging to see innovative and creative ways to solve the issues, constraints and challenges in a highly regulated industry. It’s nice to get out of your comfortable home environment to meet peers face to face, who have new and inspiring ideas.”

The 7th Annual Digital Marketing for Financial Services Summit will be on June 21 – 22, 2017 at The Westin Harbour Castle Conference Centre in Ontario, Canada. You can learn more here: http://www.financialdigitalmarketing.com/.

Also you can get 20% Off your Tickets by using the code “REFUEL20”

The True Value of Social Media Marketing

The True Value of Social Media Marketing

by | Apr 19, 2017 | Facebook, Google+, Instagram, Klout, LinkedIn, Pinterest, QR codes, Search Engine Optimization (SEO), Social Media, Social Media Management, Social Media Tools, Twitter, Youtube

As a business using social media marketing, you need to know what is the most important thing that you can do to attract customers to your business. You may be surprised to learn that the most important thing in online marketing is building trust.

Customers want a brand that they can trust and count on. They want a company that they can refer their friends to or that they can keep returning back to when they need similar services again. At the end of the day, the ROI (Return on investment) is not the biggest value that you are going to get from social media marketing.  Through social media, you are going to be able to build up a trusting relationship with your customers, that helps them identify from you, and to learn from your insights. This will make you “front of mind” and become their first call when they need something.

The first step to gain this trust is to communicate with your customers and potential customers in your personal brand voice that is consistent always. This is most effective through writing social media posts in a manner that is human rather than through messages that seems very robotic in nature. You want to show off a relatable personality that will get customers to trust in you and your Company. Once you find the specific tone of your brand voice, you need to stick to it. Being consistent is key to gaining the trust of your readers and customers.

When it comes to actual posts, there are a few things that you need to do. You should post ideas that are unique and original for a few reasons. One, fresh posts help in ranking articles and two, when people see a different approach to a common topic, it can gain traction. These posts can be informative pieces or ones that are entertaining or a mixture of the two. You want to make sure these posts shareable so that your followers will want to share it with their friends, by having social media sharing buttons on each article or post you do. By doing this, you will gain more followers, which will increase the recognition of your brand.

A final aspect to using social media to gain the trust of your customers is through engaging with them. If a customer contacts you through social media about an issue with your products or services, be accountable and apologetic while trying to remedy the situation.

These are things that will help increase your customer’s trust in your brand. If a customer trusts you, they will be more willing to keep coming back for services and refer their friends and loved ones. Do not use your posts to market things all of the time, otherwise people will not want to follow you. You need to find a perfect balance between advertising and offering more value to your customers.

Remember this: Educate, don’t inundate.. Provide value, and people will trust and buy from you naturally.